15 December 2012

US Muslims to reclaim 'jihad' with ad campaign

US Muslims launched an advertising and social media campaign Friday in the hopes of reclaiming the word jihad from extremists who insist on equating the spiritual quest with terrorism.

The campaign features Muslims describing their personal struggles -- the meaning of jihad -- on bus ads, Twitter, Facebook and a dedicated website: myjihad.org.

.... It was sparked by a series of hateful ads calling Muslims "savages" and urging people to "defeat jihad" that were plastered on buses and trains in New York, Chicago and San Francisco. [AFP] Read more